This Cuban-born Canadian’s trademark sugarcane-sweet melodies, pop-soul hooks and rock chords subtly subvert commonly held notions of what Cuban music is. Alex is crafting a cross-cultural sound that mirrors his geographical journey. An award winner in both Cuba and Canada, Alex is the newest face of Cuban music.
What Other People Have Been Saying...
“HE’S HAVING FUN THROUGHOUT ALEX CUBA, AND THE RESULT SOUNDS LIKE SUMMER LOVE: EXCITING AND WARM, BUT WITH A WINK AT THE LISTENER.”– NPR
“CUBA VENTURES INTO ACOUSTIC DISCO AND A POP ANTHEM, “SOLO TU,” THAT SHOULD BE THE ENVY OF EVERY COMMERCIAL LATIN ARTIST FOR WHOM CUBA LIKELY WILL WRITE. HE’S ADEPT AT FILLING HIS MUSIC WITH COLORS, TEXTURES AND TEMPERATURES OF THE DIFFERENT WORLDS HE THRIVES IN BY USING FUNKY HORNS, TENDER ACOUSTIC GUITARS AND THOUGHTFUL LYRICS.”